Skip to content
  • Login
Charmin

Charmin

www.charmin.com
What is your customer experience with Charmin?

Charmin Overview

The generated data is based on reviews and questionnaires provided by PissedConsumer.com users.

Based on reviews, created with AI
Rating Distribution

Charmin reviews show a 2.1 star rating from 185 reviews with mixed sentiment; 67% would likely recommend but many consumers report dissatisfaction and concerns about price and quality.

Positive Feedback

Longtime users praise old Charmin Ultra, mega roll size and initial softness that made it a preferred premium toilet paper.

Negative Feedback / Risk Areas

  • Widespread Charmin customer complaints about reduced quality, scratchy or thin paper and tearing at perforations.
  • Reports of shrinkflation: smaller rolls for the same price and perceived deceptive "mega" sizing.
  • Packaging and glue defects, odd odors, and inconsistent roll dimensions causing waste.
  • Frustration with billing, discounts, promo fulfillment, and limited phone customer service access.

Key Takeaways for Future Customers

  • Read recent Charmin reviews before buying and compare unit price to alternatives.
  • Inspect rolls for size and perforation quality when purchasing in store.
  • Monitor subscriptions or auto-ship billing and confirm promo offer fulfillment.
  • Expect to contact customer service for defective packs, though phone support may be limited.
View full overview ›

Media from reviews

Charmin - Narrow Roll for Narrow Butts?
Charmin - Shreds more than straight perforationsCharmin - DeceptiveDisappointed with new CharminCharmin - The mega red wrap is so rough my wife cannot useCharmin - I rolled outCharmin - I rolled out - Image 2
View all media ›

Turn one complaint into a collective action

PC collective complaint

A Collective Complaint helps you unite consumers dealing with the same issue, such as wrong charges, unexpected fees, damaged items, or misleading promises. It goes beyond a single review by growing stronger with every signature, making it harder to ignore. Once you reach 20 supporters, we’ll send it to the company to encourage a response.

Start Collective Complaint
Show reviews that mention
paper toilet paper toilet rolls people roll price quality tissue joke
Filter review
Sort by
Jan F Pxa

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Fort Worth, Texas

The commercials are becoming unhinged

Charmin commercials using bears were amusing years ago, but they are beginning to cross a line. Mama Bear is *** as *** Her son is fearful as he comes home from school because his mother inspects his *** and judges his failure?

Really? His school cannot afford Charmin; it's not his fault.

He's developed an expensive psychological quirk, and I'm supposed to chuckle? Get rid of it.

View full review
Cons:
  • Commercials

Preferred solution: The *** commercial gone forever

User's recommendation: Your mother commenting on your *** is not okay.

Florine J Aio

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Mega tissue is not Mega it’s regular size tissue.

I went into CVS in Greenville on Butler Road on Sunday this past Sunday, and I was looking for some things. I said, well, let me grab a thing of mega tissue.

I've been buying it ever since they went mega; a very good deal. I picked up this. I looked at another one, same thing, so I went to the cashier and I said, this ain't mega. She said, no, that's a regular size tissue.

I said, but why is it saying mega with mega? So be on the lookout; do not buy Sherman if it's not mega.

They need to fix that or they're scamming people. Watch them make it mega and raise the price on it, scamming.

View full review
Robyn R Jjp

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Arlington, Virginia

Newly Scratchy extra strong bathroom tissue wish to speak to a phone representative don't want to 'chat

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

I talked to someone on the phone last week about the texture of charmin extra strong bathroom tissue which is suddenly very rough and scratchy he lied I tried to call today but your system isn't working to get a phone connection I i wish to only speak to a human on the phone I will not get hooked into an online frustrating 'chat" loop how can I get your terrible phone system that isn't working to connect

View full review
Jolie Fdi
map-marker Chester Springs, Pennsylvania

Commercials

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

Your commercials are terrible, old and over shown. The bears act like they're stupid.

Glad you don't use real people. GET A NEW COMMERCIAL

View full review

User's recommendation: New commercials

Featured
Sharlee Cer

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Disappointed with new Charmin

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full
Disappointed with new Charmin

The new formulation of Charmin ultra strong mega rolls is a joke. The rolls are the same price but tiny in comparison to the older product and the paper is so rough I can't use anymore. I won't be buying Charmin anymore.

View full review
Pros:
  • Former quality and size of charmin rolls was worth it
Cons:
  • Tiny rolls that are just expensive as the former mega rolls and the paper now is so rough it is uncomfortable to use

Preferred solution: Charmin should return to its former quality or they'll definitely lose a lot of customers.

2 comments
Guest

It tears in shreds. Hate the wave. Grrr!

Guest

Charmin sucks.. compared toilet papers and I find Charmin leaves a lot of lint . Cottonelle is made a lot better!

View more comments (1)
Tocarra Auf

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Narrow Roll for Narrow Butts?

Charmin - Narrow Roll for Narrow Butts?

Charmin now offers a new roll for people with narrow butts. Got this roll in a normal pack. Kinda funny.

View full review
Pros:
  • Great product
Cons:
  • Expensive
Anonymous
map-marker Virginia Beach, Virginia

Upset that charming ultra soft quality diminished.

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

I normally apply water to the charmin tissues when using them and in the past they held up good not now.

View full review

User's recommendation: Be aware the charmin ultra soft has changed in quality.

Scott L Eia

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer
| map-marker Germantown, Maryland

Charmin quality has changed

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

Charmin has very recently changed their product. Making the roll smaller is one thing, but they have definitely changed their product to a lower quality paper that is rougher and tears easier.

I certainly won't be paying a premium price for a *** product. As much as I hate Costco toilet paper, I will be switching.

View full review
Loss:
$60
Cons:
  • Misleading product
  • Overpriced

Preferred solution: Apology

User's recommendation: Stop buying Charmin

Featured
Deb V Bsa

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Shreds more than straight perforations

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full
Charmin - Shreds more than straight perforations

Wave design is worthless. It shreds and leaves TP dust.

Whoever designed this didn't account for reaching back to the TP holder.

Return to straight perforation. Grrr!

View full review
Loss:
$1
Pros:
  • Soft
Cons:
  • Wave perforation is lousy

Preferred solution: Go back to straight perforations!

User's recommendation: Forget the wave! Buy a brand with straight perforations

1 comment
Guest

Go back to straight cut. This does not tear off the roll easy

Featured
Holly F Pth

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

I've waited to no avail

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

I have been using Charmin for 50 years but no more. You changed it about 20-25 years ago and I should've quit then.

I have sensitive skin so I didn't know what to get. I kept waiting for enough complaints that you would change it back. It seems you changed it again in the last 5 or 10 years and then recently made a wave perforation. I thought the wave was great but I don't have a dispenser on the wall yet.

What I cannot tolerate is the tissue paper melting away as it gets wet and getting balled up and stuck in places.

Sometimes, you know and can remove it.

Other times, you can't tell and then you find little balls of used TP all over your house because it falls out from it's hiding place. The even smaller grains stay up then until you rub then out or shower.

The paper that sticks to your tender areas dries out your skin.

I'm kind of a slow learner but I have had some helpers who have told me they don't like Charmin and now that I've thought about it, I haven't either, for a very long time

View full review

User's recommendation: Wear underwear around the house to catch the little pieces

Debbie C Qzl

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Change in quality of Charmin.

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

Don't waste your money. I switched to Charmin years ago because I wanted a TP that was soft, didn't leave bits down in privates, and didn't fall apart when wiping.

The perforation was never a concern. The entire product has changed, and it is not cheap, so there was no reason to downgrade. People were willing to pay more to get the three things I mentioned. Now, what is the point of spending on your expensive product without the qualities that made it worth it?

I will stop purchasing anymore after I finish using what I have. I have Costco TP, and you had to use more, but it didn't leave bits and was cheaper.

View full review
Loss:
$10000
Cons:
  • Bits down below
  • And tears easily
  • Not soft

Preferred solution: A better quality TP as advertised.

User's recommendation: Don’t waste your money.You aren’t getting what they promised.

Tracy H Lql

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Not able to rip off one sheet without it tearing up and shredding. I have a illiostomy and this is the first time I've ever had an issue

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

I have an illiostomy and always use charming strong. I had trouble with getting the sheets to rip.

They were always tearing and I had trouble with that. I mean the the perforated rip section was not there.

View full review
Mary T Zbe

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Schizophrenia

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

I was against my will in mentle institution and an unable girl thought it was fun to abuse me. Her body seemed to be your charming toiletries with *** buttocks and figure through butt.I was afraid the mentle instution used me for its toilet paper and toiletries clothing etc.

and I was made to die without you realizing resposibility for womens looks and figures. My spouse has passed and was Scott I havent figured yet but with COVID the shelves were often too empty maybe.

A persons freedom of speech and choice as well as religion are necessary and zIve payed millions having been there for years New York mentle hospital as well. I do receive income for Kotex and tampax from a reputable phsyciatrist but people were to inhumane and the things were used for sex working or people 5hat I cant be half paralyzed by Kleenex and other necessities.

View full review
Loss:
$800
Cons:
  • Fraud identity theft

Preferred solution: Full refund

User's recommendation: That Charlie advertisement be eliminated from tax eventually and logo for it that’s common sense.

Anonymous

Charmin's new soft tear is a horrible concept.

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

We have used Charmin for over 20 years, but we will no longer be buying this toilet paper that no longer rips without shredding the ends. Whoever thought if this new "tearing" line should be fired, along with whoever else approved this unnecessary "improvement...what a joke!

View full review

User's recommendation: Don't buy until they revert back to the straight line rip between squares.

Wendy F Wtc

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Deceptive

Charmin - Deceptive
Updated by user Apr 23, 2025

They have not responded to my request

Original review Apr 08, 2025

It is obvious that they've decreased the "mega" concerning "size" in the toilet paper as it is not the same size it was when it initially came to the public however the exorbitant cost of it has not changed. I believe they depend on the public not to notice but I absolutely have noticed!! Can't trust any products today!

View full review
Loss:
$3
Pros:
  • It wiped your butt
Cons:
  • It cost too much

Preferred solution: Price reduction

User's recommendation: Don't pay the exorbitant cost

Martha R Hnq

This review is from a real person who provided valid contact information and hasn't been caught misusing, spamming or abusing our website. Check our FAQ

Verified Reviewer

Billing problem

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full

I have been unsuccessful in adding updated billing method. After multiple attempts, I would like to just forget it but I like my Charmin big rolls.

View full review

User's recommendation: Make sure your billing information has been accepted as that is a major problem.

About

Related Companies

Procter And Gamble, Tide, Downy, Swiffer, Aussie Hair

Summary

Charmin is a toilet paper producer which is represented internationally. The company has several types of paper: Charmin Ultra Soft, Ultra Strong, Basic and Sensitive. Freshmates Flushable Wipes are the additional product manufactured by Charmin. All the items can be bought online on the official site. The company publishes fair rating and reviews in order to show the customers value of the opinion about the Charmin. The company implements nultiole promotions in order to strengthen own brand. They are Upromise Ecoupons, Homemade Ideas, P&G Products savings and other offers concerning discounts. The company has an online gallery of videos which represent latest commercials. Charmin has won lots of awards in different quality and product contests such as Better Homes and Gardens®: 2011 Best New Products, Advertising Age Advertising Icons of the Past Decade, etc.

Charmin reviews and complaints

Charmin is ranked 78 out of 526 in Household Essentials category

Area Served

USA

Payment Methods

VISAPayPal

Why Trust Reviews on PissedConsumer?

  • Professional auto and live moderation
  • 100% user-generated content
  • Equal opportunity and protection
  • Zero tolerance for fake reviews
  • Verified content
  • PissedConsumer is on the Inc. 5000 list

For more information read Blog article