Charmin - Not as MEGA as they claim
I just called Charmin this morning (march 12, 2018) about the same observation. I have a horizontal rack in my bathroom where before I could only put in 2 of the Mega rolls in it side by side, but now 3 will fit comfortable.
When I asked them about falsely advertising them as mega rolls and that one of these mega rolls = 4 of their standard rolls, I said their standard rolls must be VERY skinny to make that claim.
Their answer to me was that in June/July 2017 they have changed their rolling process whereby they are now packaging their rolls TIGHTER to save room, and the length and size of the perforated sheets have not changed. I said I didn't believe them and would be keeping an eye on their claims by saving all the packaging materials from each package I buy to compare them to future packages.
Reason of review: Bad quality.
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I knew it was alot smaller. Shame on you Charmin! I will definitely buy another brand even though I've bought you for years.