I spoke to a customer service representative today about the shrinking toilet paper roll issue. Here's what I was told: The roll width has been reduced for two reasons .
The first is because they added extra fibers in the center. (No idea if that's true ..?) The second is that they did research that indicates that a narrower sheet will flush easier, and reduce clogged pipes. (This one, I will put to the test by placing this new, narrower roll in the one bathroom where my son consistently uses too much, and clogs the toilet! If the number of clogging incidents reduces, MAYBE I'll believe it)
Here's the real useful information ...
Charmin has a contract to continue to provide the old, wider sheets in the Ultra Soft Jumbo roll variety only to Costco.
If you want your old, familiar sheet size ... get it there.
Product or Service Mentioned: Charmin Toilet Paper.
Reason of review: Bad quality.
I didn't like: Shorter rolls.